The 2Digits logo comprises of “2″ & “Digits”. The “2″ was originally designed from a single fluid splatter path to signify the freedom of our creativity. The “Digits” was written in TW CEN MT CONDENSED a font that shows simplicity and elegance. These key words have been the guiding principles behind the growth of the brand.
As with all things in life… the baby has grown! 4 years down the line and all the initial attributes are retained but a vital ingredient was missing….”Maturity”. We set out trying to fuse that into the logo without any drastic change that would render it unrecognizable. The product of hours of design, review, delete and redesign can be seen in the refined logo.
“Not a lot of difference” you might say on first glance… but if you look closely you would see where the maturity element comes to play.
Hoping this refined identity takes us far beyond the skies.
i think the old logo looks better
congrats
Reflects authority
I feel the old logo is better as well That new ’2′ looks too cheap. the splatter path is actually very mature. i mean, look at the kind of thing unilever has in their logo. http://www.unilever.com
my advice would be to maintain the path, but making the 2 and digits thesame color – u know maybe a dark blue or something … Good luck guys.
interesting feedback… keep them coming people…
this is nice men…keep doing the amazing job your guys rock
Its about time for a change…
You know, Dante has said everything I would have said. I love the old logo. Don’t think this new one speaks to me. But, well It’s just me. Good job though.
methinks everybody who loves the old logo more does not know jack-shit about branding. They just care more about aesthetics.
On the other hand, the new logo actually speaks volumes about what you wanna stand for, but it could really do with some color plays (gradients + textures) to make it stand out and make it lively.